Inspiring Change Through Social Good: Digital & Social Media Strategies That Fuel a Brighter Tomorrow

Did you know that digital and social media strategies can inspire change for social good?

Moving Towards Sustainability

Sustainability is the action of businesses that do not harm the community or environment. Many companies incorporate sustainability into their business plans because they realize that they can do well by equally doing good.

Examples of Sustainability in Business include:

Many successful organizations actively participate in sustainable business practices unique to each organization. These can include:

• Using sustainable raw materials in their production process
• Reducing greenhouse gas emissions in the way they dispose of waste.
• Powering their facilities with renewable energy
• Sponsoring community initiatives like feeding the homeless food drives in the local community.
  

Luxe Design Center believes in supporting its community and preserving this beautiful planet. They believe that family, friends, health, and love are more important than anything. They also believe in long-lasting relationships, service quality, and making a difference in their community. Luxe Design Center partnered with Habitat for Humanity and other local nonprofits to provide labor for home remodels and construction in the North Texas area.



They have held many parties to foster a sense of togetherness and charity events. In addition, Luxe Design Center has collaborated with its clients and business partners to raise over $100,000.00 for various community charities. These charities include the BC Breast Cancer Foundation, the Victoria Cancer Centre, Victoria Symphony, The Victoria Pride Society, Habitat for Humanity, and the Mustard Seed Food Bank.

Are You Ready to be a Climate-Friendly Company?

Many organizations feel they lack the tools or resources needed to create a healthier business environment. However, even the smallest steps can positively impact the environment. Here are some tips that can help create a healthier workplace environment.

• Use eco-friendly cleaning solutions.

Using conventional cleaning products is known to release harmful chemicals into the environment and affect employees' health. Leveraging natural, eco-friendly products helps reduce waste in landfills because many of these products use less packaging and more sustainable manufacturing processes. 

One way to do this as a business is to use the services of a LEED-certified janitorial service using only eco-friendly (and certified) products and sustainable methods. A past client Cris had the opportunity to work with, REDLEE SCS, also works within their community to create further social good with their earnings, volunteer work, and community outreach.

• Encourage a new mode of commuting to work.

The transportation sector is one of the biggest contributors to greenhouse gas emissions. It has greatly contributed to air pollution and negatively impacts employee health. According to the 2016 American Community Survey, about 150 million workers had driven 115 million vehicles to work every day. 

While working with Debra Silverman Astrology on a beta online course launch, one of the great things they offer their team is the remote life – even for their paid interns!

• Minimize the use of single-use plastic

More focus should be on reducing plastic use instead of using alternatives like plant-based, compostable bags, which can reduce waste, save money, and minimize their environmental impact. When you use reusable water bottles and mugs, you support the preservation of natural resources used to make plastic. Additionally helps to reduce your business's carbon footprint and lessens the amount of waste that fills landfills, oceans, and the environment.

Bella's Dress Closet is a great example. Bella’s helps reduce landfill waste by allowing people to donate almost new clothes and accessories. Items are borrowed or rented for proms, quince celebrations, and graduation days. This recycling opportunity provides the perfect opportunity to give back to the community.

Equality

Some businesses are at the forefront of advocating for diversity initiatives to create equal opportunity for all genders. These include the income levels at the workplace and the community in general.

Our long time client, The Sandbox Series prides itself in combatting sexual harassment in the workplace and globally. They leverage a head-on approach to deal with sexual harassment in the workplace immediately when such harassment occurs. Sandbox Series relies on continued dialogue with male and female networks to identify and modify bad behavior while fostering respect and positive relationships.

Accessibility

Some companies direct many resources to ensure that their communities have more access to valuable resources, better job opportunities, health services, and other necessary things to improve their lives. They give resources that help to understand, cope, and embrace healing. 

We worked with the Alliance of Hope to provide people with an accessible online support program for suicide loss survivors. The platform offers a supportive community consisting of survivors.

The organization helps to find strength in sharing, discover comfort in connection, and embrace healing. New survivors can also find valuable information on how to cope. Alliance of Hope's mantra is that no suicide loss survivor should go without support. That is why it has been working non-stop to reduce stigma, demystifying the suicide loss experience, and provide direct support to survivors throughout the pandemic and beyond.

Community-Focused

Some businesses and firms are community-focused and engage in best practices that aim to improve and guarantee the well-being of community members. They recognize that merely focusing on growing the business or organization and leaving the community to suffer is the wrong move.

BSA Client Saenz-Rodriguez & Associates, an immigration law firm, is primarily responsible for connecting individuals and families with the legal representation they need. The law firm also supports continued diversity in their changing through connecting in the community including with nonprofits RAICES, Bachman Lake Together, North Texas Dream Team, IMMLAW, NHI, the Human Rights Initiative, Momentous Institute, and the ILRC.

Education for All

Investing in education is a way for businesses to give back to the community. Companies can buy school accessories, provide amenities, provide food and more to schools. They can also offer technologies or software that aims to promote the productivity of students in the community.

Bright Social Agency worked with 4TELLX over the last few years, an educational SAAS platform which provides districts and schools a 360-degree view of a student, including custom data to help superintendents, administrators, and students identify and resolve learning gaps. 4TELLX has changed how the community looks at student data and helps identify the most vital factors that drive student performance.

Reinvesting in Employee Education

One outstanding trait of organizations is reinvesting in building their workforce skills through education. The main objective of this best practice is to ensure that their productivity levels go up.

Amazon represents a company that reinvests in developing its staff. This is important because technology is consistently becoming so advanced. Amazon has been upskilling and reskilling its employees to get them ready for future jobs.

Hobbies

Some organizations choose to invest in the most popular hobbies of their community to help live a balanced life. If most are fitness enthusiasts, the company can build fitness facilities for their community.

Cris recently mentored the Vitality Health and Wellness site development. Vitality focuses on various aspects of self-discovery and bettering your unique lifestyle from mind to body. It recognizes that we intend to be happy and stress-free and that remaining active, properly nourished, and resting is key to improving your life. The business provides blogs, interviews from health and fitness experts, product recommendations, and reliable resources to the public to further explore the many factors that influence mind and body renewal and recovery.

Health

To be socially responsible, many organizations invest heavily in the health of their community. They may give back to their community by developing health programs that help address the health issues and diseases affecting the people surrounding them.

In 2020, Cris mentored the podcast host in web design and development (and more) for Me, My Friends, & Mental Health provides a podcast for teens dealing with the mental challenges of growing up right now. The podcast focuses on solutions and self-growth. The target audience is teenagers and provides them perspective on the methods that work.

Stopping the Expansion of Pollution

Ending the pollution in the world will never happen. One movement Bright Social Agency supports is stopping the expansion of pollution through community actions to stop chemical corporations from being built in rural communities. Current chemical corporations need to update their current systems, revise their chemical compounds, and create products that do not cause any lingering harm, long term damage, or poison the water and air.

Final Take Away

Social responsibility is at the heart of many global companies today. Firms are directing heavy investments into ensuring that they make a profit and do this with society at heart. Most of their strategies are tailored towards addressing the issues that the community is struggling with, from environmental conservation to improving literacy in the community to improving the community’s health and wellness and fun with hobbies. Start these initiatives in your business this year for long-term rewards! If you're ready to connect with a team that is facing the world's problems and making the way for a better future, you've finally found them! Contact us now to get started.